ESTABLISHING OPTICLAND

Opticland or Nakorn Waan (Former name) has operated for more than 40 years old. The first branch was established as Yotse branch where it was a small shophouse on Bamrung Muang Road. The eyewear business’s initiator was K.Suangyong SaeTae. In the old days, general optical stores had a wide range of services for both watches and eyewear. K. Suangyong was regarded as a well-rounded optician for craftsmanship and neatness in making eyewear and watches. In particular, making eyewear in those days required quite high specific skills and had to manually draw a layout, cut a pattern with lens edger which is similar to the current automatic lens edger.

IN THE DAWN

During the beginning of the business, K. Suangyong had the opportunity to support his son K. Sunti Suthidechanai to train the course Mini-Optometry with Namsilpthai Group Co., Ltd. in the Philippines in 1983.

It opened up the store’s vision of academic knowledge at that time. In 1987, Nakorn Waan opened the second branch on Sukhumvit Road or at the current location of Terminal21 under the name of OPTICLAND to be in line with the location where there are a lot of foreigners living. Over 10 years at the Asoke branch was a superb period to build a customer base that allowed us to learn from actual experiences and trial and error. Most of the new customers came from word of mouth by referring to our quality recommendations and impressions they received.

Since he has been practicing optician skills since childhood, K. Sunti has been passionate about experimenting and investing in new tools. On top of that, he is a noble researcher and always devotes his time to study optical lessons received from his training in the Philippines. K. Sunti can perfectly balance knowledge, academics, craft, and business.

THE CHALLENGE

In the year 1996, Thailand faced a serious economic crisis. OPTICLAND had to move the storefront from Asoke Intersection to Soi Sukhumvit 29 and struggled with the crisis at that time. While many businesses went bankrupt at the time, OPTICLAND chose to be patient and develop capabilities and make a difference in the eyewear market.


We are committed to not only providing customers with the best quality eyewear but also providing the most suitable solutions for all customers. We strongly believe the best eyewear is not the most obvious, but it must match each individual’s lifestyle to solve various problems. OPTICLAND is able to get through that crisis and has maintained loyal customers who have impressed our dedicated services.

THE VISION CARE SPECIALIST

After relocating to Sukhumvit 29, Opticland had earned a reputation for the quality and satisfaction of our eyewear beyond just clear visibility, but also recommended optimum comfort lenses to all customers. Especially, progressive eyewear or prescription eyewear which required highly precious, complicated, and meticulous skill. Moreover, we were willing to recommend high-quality eyewear frames that suit each personality and lifestyle of our customers.

In 2010, Opticland expanded its store from 1 commercial building to 2 commercial buildings and renovated the store to meet the standard of quality and level of customer base. We had been constantly developing our personnel to be highly skilled and importing the newest tools and equipment to expand our capabilities to become a leading optical store providing the best quality eyewear to all customers.

Currently, Opticland is not only aiming to sell eyewear, but we would also like to provide the best optical experience and willing to provide the best advice on taking good care of the customer’s optical health as much as possible.